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CASE STUDYMEDIA & ENTERTAINMENT · AI MARKETING AUTOMATION MOBILE APP

Zoca.Ai

An AI-powered marketing automation app that puts local service businesses on autopilot, with auto-built websites, CRM, social publishing, reviews and lead-to-booking funnels.

70Weeks operated
3k+Hours of work
7Engineers

The brief

Build and ship a feature-complete AI-powered marketing platform mobile app for Zoca.ai — replacing a prior platform (Chrone) — that delivers automated lead generation, client retention, and marketing execution (website, campaigns, social, reviews, scheduling) on autopilot for local service businesses.

What we built

A comprehensive AI-powered marketing automation mobile application (React Native + MERN) for local service businesses. Built from the ground up (with prior platform migration):

  • Service catalog module with AI-assisted descriptions, drag-to-reorder, multi-image upload, and pricing variants
  • AI-suggested onboarding service flow
  • Full CRM stack — leads, in-app chat, email campaigns, and EC templates
  • Auto-generated business website with new infrastructure and build-trigger API
  • Social media publishing with Stories, Instagram integration, and approval workflows
  • Google Business Profile-integrated reviews management
  • Lead-to-booking (L2B) conversion funnel
  • Scheduling feature
  • Onboarding redesign and offboarding lifecycle module
  • AWS infra audit and Chrone→Zoca DB migration. QA was continuous manual regression (Akash G R, Safiqur Rahman) with Appium automation framework setup for Android and iOS.
⊛ Live in production

The core Zoca mobile app is in active, continuous release-testing cycles (scheduling feature, full app regression). Multiple production releases have shipped. The scheduling module is in final QA/release as of late April 2026. All major feature modules (leads, chat, campaigns, EC templates, social media, Stories, Instagram, reviews/GBP, L2B, website, service catalog, onboarding/offboarding, offers) are in sustained regression testing, indicating production availability. Appium automation framework is configured for both Android and iOS.

How it was built, phase by phase.

8 workstreams across 70 weeks of operated delivery

  1. (001)BUILDWeek 1–8 (Dec 2024 – Jan 2025)

    Service Catalog & Category Management

    Full build of a service/category management module for a local-business mobile app: create, edit, delete, reorder categories and services with variants (duration, price, images), AI-assisted descriptions.

    ✓ Fully functional service catalog with AI descriptions, drag-to-reorder, multi-image upload, pricing variants.

    React NativeReduxREST APIsSectionListFigma
  2. (002)BUILDWeek 2–8 (Dec 2024 – Jan 2025)

    Suggested Services & AI-Powered Onboarding Flow

    AI-driven service suggestion system that recommends categories and services to new business owners during onboarding, with tab navigation, search, and bulk-add flows.

    ✓ AI-suggested services surface relevant categories during onboarding, reducing setup friction for local service businesses.

    React NativeReduxREST APIsFigma
  3. (003)TESTWeek 4 onwards (Jan 2025 – ongoing)

    Leads, Chat & Campaigns Feature

    Multi-module CRM stack covering lead management, in-app chat, marketing campaign creation and delivery, supporting local service businesses in acquiring and retaining clients.

    ✓ Validated leads, chat, and campaigns modules with continuous regression testing across all feature areas.

    React NativeManual QAREST APIs
  4. (004)TESTWeek 4–52 (Jan–Sep 2025)

    Reviews Management & GBP Integration

    Review collection, management, and enhancement module with Google Business Profile (GBP) integration, enabling automated review requests and response workflows.

    ✓ Reviews module with GBP sync and enhancement features validated; defects raised and regression-tested continuously.

    Google Business Profile APIReact NativeManual QA
  5. (005)INTEGRATEWeek 6–12 (Feb 2025)

    Database Migration: Chrone to Zoca Schema

    Large-scale data and schema migration from a prior platform (Chrone) to Zoca's data model, including documentation, script code review, AWS infra audit, CPU spike diagnosis, and library segregation.

    ✓ Documented migration plan, reviewed scripts, AWS infra audit report, CPU spike root-cause analysis.

    AWSMongoDBNestJS (mononest)Migration ScriptsRetool
  6. (006)DEPLOYWeek 8–14 (Feb–Mar 2025)

    Website Generation & Infrastructure

    Development and stabilization of an auto-generated website product for local businesses, including new infrastructure rollout, build-trigger APIs, source-tracking for data objects, and uniqueness enforcement.

    ✓ Automated website builder with new infrastructure, build-trigger API, data source tracking per object, and media reordering support.

    AWSNestJSMongoDBREST APIsRetool
  7. (007)TESTWeek 22 onwards (Apr–Jun 2025)

    Social Media, Stories & Content Approval Workflows

    Social media publishing features including Stories, Instagram integration, content approval flows, and social post scheduling for local businesses.

    ✓ Social media publishing, Stories, Instagram integration, and approval workflows added to Zoca's automated marketing stack.

    React NativeInstagram APIManual QA
  8. (008)TESTWeek 38–46 (Aug–Sep 2025)

    Onboarding Redesign & Offboarding Module

    New onboarding flow redesign tested extensively with demo account setup, plus a new offboarding module built and tested for client lifecycle management.

    ✓ Redesigned onboarding with demo account scaffolding and a new offboarding lifecycle module validated before release.

    React NativeManual QAAppium

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