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CASE STUDYSAAS / B2B SOFTWARE · MULTI PLATFORM SOCIAL PUBLISHING SAAS

Virality media

A monetized social media management SaaS for scheduling and publishing across Instagram, Facebook, LinkedIn, YouTube and TikTok, with Stripe billing and an admin analytics portal.

30Weeks operated
3k+Hours of work
7Engineers

The brief

Build a production-ready, monetized social media management platform enabling individual users and influencers to schedule, publish, and analyze posts across major social networks — with subscription-gated access tiers, Stripe billing, and an admin portal for business operations management.

What we built

A full-stack social media management SaaS called "Virality Media" comprising:

  • a React.js web app for multi-platform social posting (post-now, schedule, draft, carousel/multi-post) across Instagram, Facebook, LinkedIn, YouTube, and TikTok
  • iOS and Android mobile apps with feature parity
  • a Node.js + Python backend powering posting logic, subscription lifecycle, Stripe payments, coupons, and notification APIs
  • an admin dashboard for audience management, subscription/transaction analytics, revenue graphs, news management, role management, and coupon management
  • a gamified virality points wallet system; and
  • a complete DevOps pipeline across staging, UAT, pre-production, and production environments on AWS (RDS + S3 + Nginx).
⊛ Live in production

Full production deployment live: web app, Android and iOS mobile builds, and admin portal — all backed by production AWS infrastructure (RDS, S3, Nginx). Stripe live payment webhooks active. TikTok developer platform verification completed. LinkedIn, Instagram (Reels/Stories), Facebook (Reels), YouTube, and TikTok all integrated and posting in production. Coupon/promo code system live. Subscription tier enforcement, virality points, and in-app notifications operational.

How it was built, phase by phase.

8 workstreams across 30 weeks of operated delivery

  1. (001)BUILDWeek 1–30

    Subscription & Plan Management Engine

    Full lifecycle subscription system covering plan tiers (Starter, Professional, Free Tier, Influencer), expiry enforcement, post-limit gating, subscription polling, plan upgrade/downgrade flows.

    ✓ Live subscription system with Stripe integration, plan expiry enforcement, post-limit controls, and automated renewal for influencer accounts.

    Node.jsStripeMongoDBReact.jsCron JobsWebhooks
  2. (002)BUILDWeek 1–30

    Multi-Platform Social Media Posting Engine

    Core publishing system supporting post-now, scheduled, and draft posting across Instagram, Facebook, LinkedIn, YouTube, and TikTok — including single image, video, carousel/multi-post, Reels, Stories.

    ✓ Unified multi-platform posting engine live on production supporting 5 social networks with per-platform content type differentiation.

    React.jsNode.jsAWS S3Instagram APIFacebook APILinkedIn API
  3. (003)BUILDWeek 1–22

    Scheduled Post & Draft Management

    Calendar-driven scheduling system with draft save/edit/delete, buffer-day logic post subscription purchase, schedule date validation, queue management, and post-count tracking across scheduled and drafted posts.

    ✓ Full draft/schedule pipeline with calendar view, buffer logic, and post-count integrity maintained across plan types.

    React.jsNode.jsMongoDBCron Jobs
  4. (004)BUILDWeek 1–20

    Cross-Platform Mobile App (Android & iOS)

    React Native or equivalent mobile application mirroring web posting capabilities including post now, schedule, draft, multi-post, payment flow, virality points, save draft for carousel.

    ✓ Android and iOS builds with full posting, subscription, payment, and draft capabilities shipped to production.

    React Native (inferred)AndroidiOSStripeAWS S3
  5. (005)BUILDWeek 4–22

    In-App Notification & Activity Feed System

    Notification infrastructure covering scheduled post success/failure alerts, in-app real-time notifications, seen/read state management APIs, notification count badge on navbar, and accordion-based notification UI.

    ✓ Full notification system with real-time in-app alerts, seen/read APIs, and failure attribution per social media platform.

    React.jsNode.jsMongoDBPush Notifications
  6. (006)BUILDWeek 4–30

    Admin Dashboard & Analytics Portal

    Web-based admin portal with audience management, subscription management, transaction/payment history, revenue analytics graphs, user management, news management, role management, coupon management.

    ✓ Feature-complete admin portal deployed to production covering all business-critical management modules.

    React.jsNode.jsMongoDBStripe APIChart Libraries
  7. (007)BUILDWeek 4–28

    Post Analytics & Virality Points System

    Per-post analytics surfacing engagement data per social platform (Instagram, Facebook, LinkedIn, YouTube, TikTok), a gamified virality points wallet with earn/spend rules, pagination, filtering.

    ✓ Live post analytics across 5 social platforms with virality points gamification, pagination, and filtering deployed to production.

    React.jsNode.jsMongoDBInstagram APIFacebook APILinkedIn API
  8. (008)INTEGRATEWeek 8–30

    Payment Gateway Integration (Stripe)

    End-to-end Stripe integration including subscription purchase, plan upgrade/downgrade, live webhook for real-time payment status, recurring payment, coupon/promo code system, payment confirmation emails.

    ✓ Production Stripe payment system with live webhooks, recurring billing, coupon management, and multi-currency revenue analytics.

    Stripe APINode.jsMongoDBWebhooksEmail Templates (HTML)

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